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Prescription (linguistics) : ウィキペディア英語版
Linguistic prescription

Linguistic prescription (or prescriptivism) is the practice of elevating one variety or manner of language use over another. It may imply some forms are incorrect, improper, illogical, lack communicative effect, or are of low aesthetic value.〔 Sometimes informed by linguistic purism,〔 these normative practices may address such linguistics aspects as spelling, grammar, semantics, pronunciation, and syntax. They may also include judgments on socially proper and politically correct language use.
Linguistic prescriptivism may aim to establish a standard language, teach what a particular society perceives as a correct form, or advise on effective communication. If usage preferences are conservative, prescription might appear resistant to language change; if radical, it may produce neologisms.〔McArthur (1992)〕
Prescriptive approaches to language are often contrasted with descriptive linguistics, which observes and records how language actually is used.〔 The basis of linguistic research is text (corpus) analysis and field study, both of which are descriptive activities. Description, however, may include researchers' observations of their own language usage.
Despite being apparent opposites, prescription and description may inform each other,〔 as comprehensive descriptive accounts must take speaker preferences into account, and an understanding of how language is actually used is necessary for prescription to be effective.
==Aims==
The chief aim of linguistic prescription is to specify standard language forms (either generally, as in Standard English, or in style and register) in a way that is easily taught and learned.〔McArthur (1992) pp. 979, 982–83〕 Prescription may apply to most aspects of language, including spelling, grammar, semantics, pronunciation, syntax, and register.
Standardized languages are useful for inter-regional communication, allowing speakers of divergent dialects to understand a standard language used in broadcasting, for example, more readily than each other's dialects. While such a lingua franca may evolve by itself, the desire to formulate and define it is widespread in most parts of the world. Writers or communicators often adhere to prescriptive rules to make their communication clearer and more widely understood.
Linguistic prescription may also be used to impose a political ideology. During the second half of the 20th century, politically motivated efforts driven by various advocacy groups had considerable influence on language use under the broad banner of political correctness. These successfully imposed special rules for anti-sexist, anti-racist or generically anti-discriminatory language (e.g. "people-first language" as advocated by disability rights organizations).
George Orwell criticized the use of euphemisms and convoluted phrasing as a means of hiding insincerity in ''Politics and the English Language'' (1946). His fictional "Newspeak" (1949) is a parody of ideologically motivated linguistic prescriptivism.

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